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Friday, 29 August 2014

Maruti Suzuki prepare to brake the roadwar with 25 models

Maruti Suzuki in order to enhance its market share is now eying on doubling the number of models the automaker produces. The company looks to tap the sales of compact SUV and LCV segment. In a bid to retail 30 lakh cars a year, Maruti is planning to increase its model lineup to 25 from the current 14 and to achieve this, the carmaker is days away from the launch of its C segment saloon Ciaz.

         As Hyundai has launched its new Elite i20 and Volkswagen and Fiat too have upgraded their Polo and Punto Evo hatchs, the 2 box car competition cannot be summed up without the name of India’s largest passenger car seller Maruti Suzuki which will be introducing facelift of Swift along with the upgraded version of Swift DZire. But as we know, all the good things come at good time and proving that right, Maruti Suzuki will bring the facelift version of its Swift model around the festive season while the most awaited SX4 replacement Ciaz will be launched by the month end or by early September. Let's dig deep and find out, what the future holds in Maruti's stable. 

        First in the list is the Maruti Suzuki Ciaz which is slated for the launch in August last week or probably September first week. The concept version of Ciaz was first showcased at 2014 Delhi Auto Expo but the production version will be a bit different from what the company showcased. The increase in the sales of Honda City and Hyundai Verna has caused some worries to the Maruti Suzuki and thus the manufacturer is eager on bringing Ciaz to the Indian auto sector. Ciaz will look similar to Alivio concept which was showed at the 2014 Auto China. The production version is trimmed in size, but it will feature projector headlamps. The car will get multi-spoke alloy wheels while the rim size would be 15-inch, but one can expect 16 inch too. Mechanically, it's not yet confirmed what Ciaz will carry to power itself, but it is expected that it will house 1.4 liter K14 VVT powering the Ertiga and the 1.3 liter MJD VGT.
        The competition in the compact sedan is increasing day by day and with the launch of Hyundai Xcent, the grip of Swift DZire in the Indian auto sector is getting loose. With the revival of Swift DZire, the automaker looks to bring back the glory days. The facelift of DZire will be nothing but a sticker job with majority of changes coming as the cosmetic upgrades majorly embracing increased chrome work with bold chrome slat at the front. Inside the cabin, the automaker seeing Tata Zest, might bring a touch screen infotainment system and rear A/c vents. Under the hood, Swift DZire will remain same and will keep on carrying the 1.2-litre K-Series petrol and 1.3-litre multijet diesel engines. If media reports are to be believed, the manufacturer will launch the DZire facelift around the festive season of October or November.

        Many carmakers are upgrading their hatch segment, Volkswagen has already introduced the facelift version of Polo while Fiat too has joined the race of survival. But waiting is what Maruti does, it will wait till the festive season of Diwali-The month where Indian auto sector witness maximum sales.  The new Swift facelift is expected to get few exterior tweaks and interior upgrades and with this new styling, the facelift will be ready to robe the heart of Indian buyers. The facelift version supposedly gets new L-shaped LEDs, redesigned fog lamps, 16-inch alloy wheels as an option. The automaker may also introduce a new 'boost blue' metallic shade with 2014 Swift. Apart from all the touchups, the upgraded Swift will also embrace auto-up touch function for front passenger window, start-stop button, follow me headlamps and power ORVMs. The engine specification of Swift will too remain same. 

         Moreover, if media reports are to be believed, the company is also planning to launch an SUV to compete with Mahindra and Tata while seeing the recent success of Ford EcoSport and Renault Duster, the company will also introduce a compact SUV. Though its very early to say but as per the air around Maruti will bring the SUV in few months while a compact SUV under 4 meter would be launched by 2016. The company is also making its way to the Light Commercial Vehicle (LCV) and for which the company has created an entire new network.
        Maruti Suzuki India chairman RC Bhargava said, "To sell 3 million cars (annually), we need to have at least 25 models. With 12 to 15 models we would not be able to sell 3 million cars." Currently, the market leader retails more than a dozen model right from the most sold Alto series to the Ertiga MUV.  He further added that only the market would determine by when the company could touch the 3-million mark.
         Mr. Bhargava also said, “We will be present in SUV segment in few months from now, a model which will be competing with Duster in that size. It has to be something which can compete with the Duster, and in 2016 we will have a compact SUV under 4 meter, so that it gets benefit of lower excise duty and which will be in the same segment as Ford EcoSport. Both the SUVs will be available in petrol, diesel and CNG options.” On the Maruti’s market share, Mr Bhargava said: "Last year we had a market share of 38.9 per cent, and this year till date we have 44.4 per cent, which is out of only 79 per cent of the total market as we are not present in the SUV segment now.

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